Oh. My. Gawd.
I just had a chance to view the new ad put out by the Democratic National Committee (DNC) on Tuesday and it’s nauseating — but in a good way.
What this DNC ad makes quite clear to American voters is that Donald Trump and his campaign have taken a vile and disgusting turn, exhibited most recently by notorious right-winger Stephen Bannon joining Trump as the campaign’s new CEO. Bannon was formerly the despicable powerhouse behind Breitbart News, the alt-right media outlet.
The new Breitbart Headlines ad features a number of the outlet’s offensive headlines that often read like National Enquirer headlines on bad acid.
The ad begins:
“Former chairman of Breitbart News Stephen Bannon is now Donald Trump’s campaign chief,” the ad text says. “These are some of the headlines his publication has put out.”
Then a man and a woman read a sampling of Breitbart headlines.
“Would you rather your child had feminism or cancer?” the woman reads. “The solution to online ‘harassment’ is simple: Women should log off.”
“’Trump: I’m too smart to imply Megyn Kelly was on her period,’” she reads, referencing Trump’s feud with the Fox News anchor, adding, “Pretty sure we knew what you meant, Donald.”
“’Big gay hate machine closes Christian pizza parlor,” the man recites. “‘Climate expert: Marxist, global warming extremists control Vatican.’”
Both narrators ultimately encounter headlines that they cannot finish reading aloud without stopping in disgust.
“’Dear straight people: ‘I’m officially giving you permission to say gay, fag–t, and qu–r,’” the man reads.
“What is wrong with these people?”
“I can’t read this, this is way too offensive,” the woman adds, when confronted with the headline “Tra—–s whine about hilarious Bruce Jenner billboard.”
The ad concludes that Trump’s ties to Bannon and Breitbart disqualify the real estate tycoon from the Oval Office.
“By hiring Bannon, Trump is doubling down on bigoted rhetoric,” the ad text reads.
“This divisive attitude has no place being in the White House,” the man says.
“You can help make sure it isn’t,” the woman adds. “Register to vote.”
Once Paul Manafort “resigned” as Trump campaign manager (TRANSLATION: fired for alleged ties to Putin’s Russia), the nefarious Bannon was named CEO of the Trump campaign. Along with the former Breitbart publisher comes his minions (TRANSLATION: racists, bigots, homophobes, mysogynists and other right-wing extremist ideologues). Second in goose-stepping command under Bannon is GOP pollster Kellyanne Conway, an unlikely cohort considering her respected reputation within the camp of the RNC establishment.
What a motley crew.
Why the far right change in the Trump campaign? Ironically, what he used to love best, and brag about 24/7: the polls. He lags behind Hillary Clinton in both nation- and statewide polling, in some states by double-digits.
My guess is that his plummeting popularity prompted him and his campaign to get nastier — if that’s even possible.
Clinton is scheduled to give a speech Thursday linking Trump to the “extremism” of the “alt-right” movement. Sounds easy enough to do; it’sall there in black and white, literally and figuratively.
We’ve all seen faces in the crowd at Trump rallies: they’re white. And at the rate Donald Trump keeps moving farther to the right, his crowds may even start sporting their Sunday best at rallies: White sheets.
Featured image via Flickr.
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