I’m usually wary of campaigns that call for boycotting businesses. They rarely work (exceptions do apply), and usually it’s places that I absolutely have to go to since I live in a small town. However, the #GrabYourWallet campaign that calls for the boycotting of businesses selling Trump products may actually be working.
In October, Shannon Coulter, a marketing strategist, collected names of businesses that sell Trump products. The list includes businesses such as Amazon, Bloomingdale’s, Bed Bath & Beyond, Macy’s, Overstock.com, Wayfair, and Zappos.
One business, who was previously on the list, however, has been removed as they’ve removed Trump products from their website. Business Insider reported the online shoe store, Shoes.com, has removed Ivanka Trump’s shoe line from their website.
On Saturday, Shoes.com – one of the brands that was on the list – announced on Twitter that it was removing Ivanka Trump shoes from its inventory.
Although a representative from the company stated the “official reason” for no longer offering them was due to poor performance, Shoes.com’s twitter says otherwise, as they’ve responded to the outpouring of support from potential customers. In a since deleted tweet, Shoes.com wrote, “We understand and your voices have been hard. We have removed the products from our website.”
The move to drop Ivanka’s line of shoes is also a smart move considering their larger competitor, Zappos, is still on the list calling for boycotts. So far, Shoes.com is the first to respond to the #GrabYourWallet campaign by dropping Trump products.
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