Am I dreaming? I’m hearing a faint yell of “rebel rebel” down there in the Old South, and it isn’t David Bowie (RIP). So someone pinch me, quick. I want to wake up from this public relations nightmare.
Down in the Peachtree state of Georgia, the 78th Support Squadron of the US Air Force at Robins Air Force base were distributing advertising flyers for a local “fun shoot.” There’s nothing wrong with target practice, but their decision to use an image of assassinated civil rights icon Martin Luther King, Jr. on that flyer to promote a target shoot event on the very holiday that commemorates his birth is, well, stoopid.
The event poster, which read like a piece of southern hate mail, featured a larger-than-life image of MLK, Jr., to advertising a noon “target practice” gathering on Jan. 18 for the Robins Air Force Base Trap and Skeet Club, where participants would get two rounds of shooting and lunch for $20.
Seriously, you just can’t make this stuff up.
Full flyer below, posted to Twitter by the Atlanta Journal-Constitution:
— AJ+ (@ajplus) January 15, 2016
Robins Air Force base’s Leroy Minus expressed his apologies to the Atlanta Journal Constitution, calling the promotion associating the slain Nobel Prize winner with target practice an “honest mistake.”
The statement to the Atlanta newspaper read, in part:
“We’re deeply sorry for any offense or harm caused by our insensitivity and failure to provide appropriate oversight of our marketing process. The flyer does not represent the values, opinions or views of the Department of Defense, the Air Force or Robins Air Force Base leadership and its employee…We realized the inappropriateness of the advertisement several days ago and immediately began removing the flyer.”
Martin Luther King was fatally gunned down by James Earl Ray on April 4, 1968 at the Lorraine Motel in Memphis, Tennessee.
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