Trump’s own favorite of his business endeavors, the Trump Model Management, has announced that it is shutting down after 18 years in business due to defection by both models and agencies and difficulties booking gigs because of his controversial presidency.
Before running for office, Trump played a big part in the Trump Model Management, personally signing models from his Miss Universe and Miss USA competitions. Like many others of the former reality TV show host’s failed businesses, such as his “university,” steak company, magazine, and airline business, his modeling agency is next in a list of failed efforts.
An email obtained by Mother Jones states that associates of the modeling agency should prepare themselves for its closure.
President of Trump Models, Corrine Nicholas, emailed colleagues that the Trump Organization is calling an end to its participation in the industry over the weekend, saying:
On the heels of the recent sale of the Miss Universe Organization, the company is choosing to focus on their core businesses in the real estate, golf and hospitality space.
Mother Jones also reported that the business was on the verge of collapse earlier this month, saying that Trump’s divisive politics have been bad for business. Two of the agency’s bookers said that Trump Model Management’s fast nosedive is due to the damaged image to the Trump brand caused by none other than Trump himself. Mother Jones also reported last summer that several foreign-born models from the Trump agency had stated that they were booked and worked illegal in the U.S. for years without the proper visas, flying in defiance of Trump’s campaign rhetoric against “illegal immigrants” and the effect they have on U.S. workers and jobs.
Trump was reported as having a “hands-on” approach to his modeling agency, and an August 2016 report states:
Trump has taken an active role at Trump Model Management from its founding. He has personally signed models who have participated in his Miss Universe and Miss USA competitions… Melania Trump was a Trump model for a brief period after meeting her future husband in the late 1990s.
Trump owns 85 percent of Trump Models, and his controversial policies, racist statements, and surreal actions during his short term in the Oval Office thus far has led to problems booking jobs and models leaving for other agencies.
Several high-profile models from the agency defected from the organization, as reported by The New York Post Page Six, including Sports Illustrated swimsuit models, Mia Kang and Danielle Herrington, as well as agent Sandra Sperka.
Trump has only himself to blame. Forced to sell off the Miss Universe and Miss USA competition after they were dropped by Univision because of his racist remarks against Mexicans during his announcement of candidacy in 2015, Trump was then subsequently fired by NBC’s Celebrity Apprentice.
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